When Icon Agency called us in the middle of the pandemic with a brief for the Victorian Primary Health Networks’ Head To Help service, it came with more creative challenges than usual. We needed to think fast; Victorians were suffering in record numbers. And we had to pull a campaign together when we couldn’t leave home for more than an hour, let alone produce anything on location with human talent. As it happened, the solution revealed itself on one of those one hour walks we were allowed to take, in the form of the teddy bears families put in front windows as a message of support for their neighbours. There it was; a character that excluded nobody and could be embraced by everybody who needed him.

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Agency: Icon, Account Director: Hazel Tiernan, Writer: Brendon Guthrie, Art Director: Tim Haynes, Production Company: Yukfoo, Director: Alan Dickson.