Bank Australia has done such a good job of pioneering ethical investment, the rest of the industry is not just beginning to catch up; some are actually starting to climb aboard. But while the ‘Big Four’ take baby steps out of industries that pose an existential threat to the planet and humanity, none are making the case for what they should be investing in instead. By clearly linking what Bank Australia doesn’t do with what it does, we helped Silver Lining remind Australians that there’s a safe, secure and credible alternative to the status quo.

Agency: Silver Lining, Account Director: Jonny Clow, Account Manager: Ash Smithies, Writer: Brendon Guthrie, Art Director: Tim Haynes.