Opening up after lockdown.
Australia - and Melbourne in particular - endured one of the world’s longest Covid lockdowns. When it finally ended, the entire nation was ready to party, so our job was simple. Let Australians know that whatever they were getting ready to do, 13cabs was ready to help make it happen. Taking our cue from the familiar dome light atop every 13cabs taxi, we created a neon celebration of everything we’d been missing for so long.
Writer: Brendon Guthrie, Art Director: Tim Haynes, Illustrator: Neryl Walker, Production Company: Manimal, Producer: Hannah Byrnand, Animator: Dane Scotcher
Opening Up TVC | 30 Second
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